Eileen Fisher Events
Events microsite for Eileen Fisher
EILEEN FISHER
Events Microsite
THE CHALLENGE
The EILEEN FISHER website already had a store locator microsite created by the senior UX designer and coded by a 3rd party developer; I was tasked with creating a scalable store events section that would intertwine with the store locator to create a unique, elegant experience that would help drive foot traffic to the stores.
Team Members
Jon Gordon (UX Designer), project lead
Erika Flores (Senior UX Designer)
UX Skills Used In This Project
Competitive/comparative analysis
Information architecture
Sketching
Wireframing
Prototyping
User testing
ADA compliant UI Design
Quality Assurance
Design
EILEEN FISHER Events project guidelines
As EF prepares for a new website redesign, the Events section needed to fit in stylistically with the next iteration of EF’s website while still looking at home on the original site.
The Events microsite was designed responsively for desktop, tablet, and mobile browsers. Each section is ADA compliant, with mobile and tablet having larger spacing and touch points.
EILEEN FISHER has a passionate, loyal customer base. Social share buttons were added to help Events take on a life of their own. This has led to more user engagement with EF’s Events pages.
Event Details Page for desktop, tablet, and mobile featuring social share buttons to match redesigned site
Information Architecture
It was important for business stakeholders that the Information Architecture allow users to jump between the Store Locator and the Events section.
Store Locator and Events site map
New Store Locator page with Events links
InVision Prototype for Mobile Testing
Video of the mobile navigation’s final iteration.
